Academy Packages

PROFESSIONAL DEVELOPMENT PROGRAM

Ideal for individuals or small teams seeking personalised, flexible digital marketing training tailored to fit your schedule and specific learning needs.

  • Digital Strategy

    In this module, you’ll establish a clear framework for auditing your current digital footprint and developing a forward-looking plan that aligns with your organisational goals. We’ll explore proven methods for evaluating online assets, identifying growth opportunities, and creating data-driven strategies. By the end, you’ll feel confident guiding your team towards a cohesive, sustainable approach to digital success.

  • Community & Relationship Building

    Here, you’ll learn how to foster loyal and engaged communities across social media platforms and other channels. We’ll examine practical techniques for genuine conversation marketing, including chat-based interactions and offline-to-online event integration. By focusing on authentic engagement, you’ll create a strong sense of belonging and turn supporters into active ambassadors for your brand.

  • Content Marketing & Organic Growth

    This module covers planning and producing meaningful content—such as blogs, newsletters, or videos—that resonates with your target audience. You’ll discover basic SEO principles and storytelling strategies to help your brand stand out in a crowded digital space. Through these approaches, you’ll build credibility, improve organic reach, and nurture lasting connections with your community.

  • Paid Advertising & Lead Generation

    Dive into the essentials of setting up and optimising paid campaigns across Meta Facebook / Instagram / WhatsApp), Google, YouTube, TikTok, Pinterest, X, and LinkedIn. You’ll explore funnel creation, lead nurturing tactics, and effective retargeting to maximise ROI. By mastering these tools and techniques, you’ll confidently drive targeted traffic, capture high-value leads, and measure success with clarity.

  • Automation & Tech Stack Integration

    In this module, you’ll discover how to leverage workflow automation and select the right tech solutions to streamline your marketing. We’ll discuss designing personal-feeling chatbot interactions and creating SOPs to keep your operations scalable. By adopting efficient systems, you’ll free up valuable time for strategic thinking, focus on deeper customer engagement, and enhance overall performance.

  • Organisational Setup & Training

    Here, you’ll explore how to build a robust marketing structure within your organisation, underpinned by clear SOPs and effective in-house training. We’ll look at ways to upskill teams in content creation, analytics, and AI-driven innovations. Empowering staff with the right resources ensures ongoing growth and adaptability, setting your digital initiatives up for long-term success.

  • Purpose-Driven Website Support

    In this module, you’ll learn how to design and maintain a website strategy that genuinely connects with your community or customer base. We’ll cover everything from on-page SEO best practices to ensuring your site remains mission-aligned and user-friendly as your objectives evolve. By marrying strategic design with authenticity, you’ll keep users engaged and actively support your broader digital goals.

  • Analytics & Continuous Optimisation

    Finally, this module delves into tracking key metrics, interpreting performance data, and refining your approaches through A/B testing. You’ll discover how to make data-driven adjustments that keep your marketing efforts agile and relevant. By embracing an iterative mindset, you’ll stay ahead of shifting market dynamics and continuously enhance your return on investment.

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THE ART OF THE FUNNEL

A streamlined education package with intensive focus on specific business or organisational outcomes achieved through funnels.

  • Captivate Your Audience (Top of Funnel)

    Learn how to capture attention and spark curiosity through short, compelling videos and social media posts. This module explores quick-hit content strategies that reveal your brand’s unique value, address common pain points, and prompt viewers to take a small, immediate action—like watching a longer clip or downloading a free resource. You’ll discover the power of relatable storytelling, best practices for “scroll-stopping” visuals, and how to align every snippet of content with your overarching brand purpose, setting the stage for deeper engagement in later stages of the funnel.

  • Nurture Trust and Authority (Middle of Funnel)

    As leads show genuine interest, it’s time to build authority and foster stronger relationships. In this module, you’ll delve into medium-length videos, webinars, and live sessions that demonstrate your expertise, answer FAQs, and address deeper objections. You’ll learn how to repurpose your content—turning a single video shoot into a guide, blog post, or teaser clip—while personalising messages to resonate with varying audience segments. By weaving together authenticity, concrete examples, and clear calls-to-action, you’ll strengthen trust and encourage prospects to take meaningful next steps.

  • Convert Leads into Loyal Customers (Bottom of Funnel)

    When prospects are nearly ready to commit, the focus is on converting interest into actual sales or sign-ups. This module teaches you to create persuasive long-form videos or dedicated sales pages that highlight social proof, offer transparent ROI figures, and use storytelling to overcome last-minute hesitations. You’ll learn how to incorporate testimonials, personal outreach techniques, and tactical pricing or bundling strategies to ease any lingering doubts. By conveying both the emotional and logical benefits, you’ll turn well-informed leads into satisfied, loyal customers.

  • Retain and Expand (Ongoing Engagement)

    Funnel success doesn’t end at the sale. The final module centres on building loyalty and unlocking new revenue streams. You’ll discover how to keep existing customers engaged with exclusive video content, periodic updates on new features or industry trends, and targeted upsell offers. By spotlighting success stories, hosting advanced training sessions, or giving members a peek behind the scenes, you’ll reinforce your brand’s value and expertise. This phase ensures that customers remain active advocates for your brand and provides a foundation for sustainable, long-term growth.

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FUNNEL CO-CREATION PROGRAM

Personalised coaching with practical funnel building around a single outcome. Participants receive expert guidance and actively create a fully operational marketing funnel. Upon completion, participants own the funnel and gain the skills to independently maintain and optimise it, ensuring sustained growth.

  • Phase 1: Kickoff & Foundations

    We begin by clarifying your business objectives, target audience, and unique selling proposition (USP). Through goal-setting and brainstorming, we define the metrics that will measure funnel success. By the end of this phase, you’ll have a clear strategic roadmap that underpins every aspect of the funnel build.

  • Phase 2: “The Art of the Funnel” Training

    You’ll gain a solid grounding in funnel principles, exploring how to attract leads, nurture relationships, and convert prospects. This self-paced training mixes concise video lessons, case studies, and practical exercises. It provides the knowledge you’ll need to collaborate effectively on your custom funnel in the following phases.

  • Phase 3: Co-Building Sessions

    Here, theory transforms into action through live, hands-on collaboration. Together, we’ll construct each stage of your funnel—from landing pages to lead magnets and email sequences—while discussing how every piece fits into the broader strategy. Real-time feedback ensures seamless implementation and valuable learning at every step.

  • Phase 4: Tech Setup & Integration

    Next, we handle the nuts and bolts of your funnel’s infrastructure. We’ll help you select suitable marketing platforms, set up analytics, and connect the necessary tools, such as CRMs and payment gateways. By optimising data flow and automation, you’ll have a reliable technical foundation for generating and managing leads.

  • Phase 5: Content & Asset Creation

    In this phase, we develop the compelling copy and visual elements that bring your funnel to life. You’ll learn persuasive storytelling techniques and best practices for maintaining a consistent brand voice. From high-impact emails to visually engaging videos, each asset is designed to move prospects smoothly through their purchase journey.

  • Phase 6: Review & Optimisation

    With the funnel largely assembled, it’s time to put everything under the microscope. We’ll review performance metrics, run A/B tests, and refine content or design for maximum impact. By focusing on data-driven improvements, we’ll ensure your funnel remains adaptable and continues generating meaningful results over time.

  • Phase 7: Completion & Handover

    In our final phase, we transfer all relevant systems, documentation, and best practices to you. You’ll be fully equipped to manage your newly built funnel, replicate successful strategies for future campaigns, and adapt as market conditions evolve. The end result is not just a launch-ready funnel but a scalable, long-term approach to customer acquisition and retention.

  • Outcome

    By progressing through these seven phases, you’ll gain both a fully functional, tailor-made funnel and the practical knowledge to operate and refine it. This combination of training and real-world co-creation ensures you emerge with tangible, revenue-focused results and a strategic framework you can replicate again and again.

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FUNNELS DONE FOR YOU

Setup & Managed Services

  • Tier 1: Essential Funnel Management

    Our Essential package builds and maintains a single, high-impact marketing funnel to capture and convert leads efficiently. Over six months, we handle the initial strategy session, construct core funnel assets (like landing pages and email sequences), and provide basic monthly analytics to track key performance indicators. This tier also includes regular maintenance and minor content tweaks to keep your funnel running smoothly. Ideal for businesses new to funnel marketing or seeking a lower-cost option to establish a proven customer journey without overextending resources.

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  • Tier 2: Growth Funnel Management

    Designed for organisations ready to scale, Growth Funnel Management covers up to two concurrently operating funnels. Our team sets up advanced tracking tools, runs monthly A/B testing, and regularly refines creative assets to boost conversions. You’ll receive a deeper level of analytics reporting, including ROI analysis and event-based metrics, ensuring you can see exactly where your marketing efforts are performing best. This package strikes a balance between robust optimisation and clear, data-driven improvements—perfect for brands looking to expand their reach and broaden their funnel ecosystem.

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  • Tier 3: Premier Funnel Management

    The Premier option offers a fully managed, multi-funnel environment with strategic oversight. We collaborate closely to develop and execute multiple funnels aligned to different products, services, or audience segments. Each month, you’ll receive proactive recommendations and thorough performance reviews through real-time dashboards, detailed reports, and dedicated strategy calls. We also handle complex integrations, automation workflows, and advanced personalisation for each funnel stage, ensuring a seamless experience for your prospects. Recommended for established businesses aiming to refine multiple campaigns simultaneously and leverage cutting-edge marketing practices at scale.

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  • All Funnel Tiers

    For all levels of Funnel Management, we start with a thorough onboarding and goal-setting session. We then fully develop or refine your funnel—including landing pages, email sequences, and automations—to ensure seamless brand alignment. Over six months, our team provides continuous monitoring, updates, and performance optimisations, allowing you to focus on core business activities. By the end of the period, you’ll have a refined, fully operational marketing funnel designed to attract and convert leads, supporting sustainable growth. You can then opt to manage the funnel yourself or continue with our month-to-month management.

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